THE HOTHOUSE

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Four ways the social user will be shopping this Christmas

Sophie Bastow-Dormon, Community Manager: There’s now more than 1 billion smartphone users, 7.3 million daily Instagram users and 6.9 million on Twitter and 3.2 billion likes and comments on Facebook every day. So, how will these socially-savvy user be shopping this Christmas?

1. Millions of 2012 shoppers will be armed with a smartphone

Ok, you’ve psyched yourself up, you’re off out to do the Christmas shop – armed with your all-important smartphone. When you get into the shop – do you whip it out to do some research around prices?  If you spot the perfect present do you make a quick purchase on your mobile? You’re in good company…

 

 

2. Pinners are on the up

Are you a lover or a doubter of the power of Pinterest? Whatever your stance, the platform seems to be leading the way in influencing e-commerce.

 

3. A recommendation is worth its weight in gold

Online recommendations have shape-shifted as social networks have changed – but the power of the word-of-mouth is as strong as ever…

 

4. Bloggers become gift gurus

Facebook is becoming over-fished, and net surfers are looking for new territory for honest reviews. Users are turning to bloggers for quality opinions on products now more than ever – and there’s a huge pay off for brands and companies.

 

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